NikeID

Design your own shoes and accessories, including bags and backpacks, on NIKEiD. Browse by sport, style or color. Delivered in 3-5 weeks.

Create unique colorways and add personalized text to NIKEiD ...

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Nike's best footwear made to your exact specifications for performance, fit or style. Start customizing now at http://www.nike.com/nikeid

Nike has had an excellent run in recent years. Its sales have grown across product categories and geographies, boosting the company’s bottom line. But Nike is still finding ways to impress customers and shareholders by introducing new strategies to grow its sales. One such strategy is its new initiative that allows customers to create their own gear. Nike has launched NIKEiD, an online service that allows customers to create their own gear by customizing color, design and performance features to get their gear exactly as they want it. Customers will have to pay $170 for the option. The new service fits in perfectly with Nike’s focus on its direct-to-consumer, or DTC, strategy to bring more profits to the brand.

NIKEiD is a service provided by Nike allowing customers to personalize and design their own Nike merchandise. They offer online services as well as physical NIKEiD studios in different countries around the world, including: United Kingdom, Italy, France, Japan, Spain, Germany, Ch