The Real Madrid star has generated nearly $500 million in media value for Nike so far this year through mentions, photos and videos on his vast social media network which reaches 249 million fans.
Nike has signed a $1 billion lifetime pact with Real Madrid's Cristiano Ronaldo due to the soccer player's large reach and influence on social media channels, according to Business Insider.
Just a day after putting pen to paper on a new five-year Real Madrid contract, Cristiano Ronaldo has signed a new long-term sponsorship deal with Nike, which he suggested was "for life..."
The Real Madrid star has generated nearly $500 million in media value for Nike so far this year through mentions, photos and videos on his vast social media network which reaches 249 million fans.
Nike has signed a $1 billion lifetime pact with Real Madrid's Cristiano Ronaldo due to the soccer player's large reach and influence on social media channels, according to Business Insider.
Just a day after putting pen to paper on a new five-year Real Madrid contract, Cristiano Ronaldo has signed a new long-term sponsorship deal with Nike, which he suggested was "for life..."
