With two new restaurants on the cards this year and having won back his third star for his flagship Paris restaurant at the Plaza Athénée last Monday at the 2016 Michelin Guide awards, the celebrated French chef Alain Ducasse is once more the talk of the town.
What began as a marketing effort to sell more tires is now the world's most celebrated restaurant guide. It’s a bit like if the Coca-Cola Company ran the Oscars, having created the ceremony so people would go to the movies and drink more soda.
With two new restaurants on the cards this year and having won back his third star for his flagship Paris restaurant at the Plaza Athénée last Monday at the 2016 Michelin Guide awards, the celebrated French chef Alain Ducasse is once more the talk of the town.
What began as a marketing effort to sell more tires is now the world's most celebrated restaurant guide. It’s a bit like if the Coca-Cola Company ran the Oscars, having created the ceremony so people would go to the movies and drink more soda.
