Individual or collective investments in the research, development, marketing and sale of new products for consumer use. In order to warrant venture capital, new consumer goods often have to demonstrate their innovation or superiority compared to existing products on the market.
Someone asked me recently why CircleUp focuses on equity crowdfunding for consumer packaged goods. Given that CES is fueling the usual tech hype in Vegas as I write this, I thought I might explain why CircleUp  is dedicated to the seemingly contrarian strategy of equity investing.
Read the latest consumer goods news, national trade markets, goods and services headlines. TheStreet is the source for financial market news, trading stock, quotes, and personal finance advice.
Someone asked me recently why CircleUp focuses on equity crowdfunding for consumer packaged goods. Given that CES is fueling the usual tech hype in Vegas as I write this, I thought I might explain why CircleUp  is dedicated to the seemingly contrarian strategy of equity investing.
Read the latest consumer goods news, national trade markets, goods and services headlines. TheStreet is the source for financial market news, trading stock, quotes, and personal finance advice.